Ally Energy

Project Overview: Ally Energy, a leader in the energy sector, marked a significant milestone — ringing the NYSE closing bell. They reached out to me for a crucial task: create a compelling video that captures the essence of this event, designed to resonate with corporate audiences, particularly on LinkedIn.

The Shoot: My focus was on capturing not just the ceremony but the entire atmosphere. The NYSE's grandeur, the team's anticipation and excitement, and the climax of the bell-ringing were all crucial. It was about portraying the story of Ally Energy's achievement through a lens that spoke directly to their corporate audience.

Efficient Post-Production: With the footage shot on Friday, the clock was ticking to get this video edited and published by Monday morning. I dived into a focused editing session, prioritizing the most impactful footage to craft a narrative that wasn't just a sequence of events but a captivating story of corporate triumph.

Outcome & Impact: The final video was a hit. Uploaded to Ally Energy’s website and shared on LinkedIn, it quickly garnered significant engagement. The video's success wasn't just in its views but in the way it effectively communicated Ally Energy's corporate narrative and engaged with the audience at the right moment.

Proof of Success: Alongside the recap video, I'm also sharing a screenshot showing the impressive LinkedIn engagement stats. This visual evidence highlights the impact of timely and well-crafted content in the corporate digital landscape.

Reflection: This project was a unique blend of capturing a live event and creating a piece of digital content that resonated with a specific audience. Working solo, the challenge was to ensure that every aspect of the video, from shooting to editing, was aligned with Ally Energy's brand and message. The result was a testament to the power of storytelling in corporate video production and the importance of understanding your audience.